Case Study: Processor reveals secret to rapid growth
For any start-up enterprise the goal is to hit the ground running and succeed beyond all expectations. The path getting there is often not smooth nor with typically fast results but for one food processor that completely shifted its core business a single piece of economical yet highly efficient and flexible cooking equipment led to exponential growth.
Such is the case with Wanniassa Wheeler Food, an Australian food processor that four years ago planned to make dramatic changes to its business strategy: shift from being a low-volume supplier for a local franchise food chain to becoming a high-volume food processor providing a variety of culinary and convenience foods to global wholesalers, retailers and other food processors.