For years, U.S. sales of tortillas and tortilla chips have steadily increased. Americans’ love affair with Mexican food continues, both when dining out and eating in. Health-conscious consumers replace sandwich breads with wraps (aka, tortillas), while people with gluten sensitivity enjoy the availability of another gluten-free meal and snack options in corn tortillas. And a host of other trends are sure to keep consumers buying tortillas and tortilla chips.
“Tortilla manufactures have remained at the forefront by introducing innovative variations of their already popular products,” says Dave Tessier, marketing research analyst, Wire Belt Company of America, Londonderry, NH. “Whole grain, multi-grain, blue corn and lower carb have made appearances on the shelves. The versatility of tortillas, combined with the variety of sizes, has made them the go-to meal foundation for many different cuisines.