What’s the Big Deal about April 26? Pretzels, Baby!
Snyder’s of Hanover, Hanover, PA, is bringing swagger back to the pretzel category on National Pretzel Day. With the new “Pretzels, Baby” campaign currently on-air, the company is now hitting the streets to ensure all pretzel fans get to join in the fun. On April 26, Snyder’s of Hanover is giving away thousands of bags of boldly-flavored Pretzel Pieces near baseball stadiums in eight cities around the country. Teaming up with professional baseball players in these cities, Snyder’s of Hanover wants to make sure all fans know what’s so great about April 26—Pretzels, Baby!
“Snyder’s of Hanover pretzels are hearty, crunchy, bold, and baked—they clearly deserve their own national holiday,” says Rod Troni, chief marketing officer for Snyder’s-Lance. “We are excited to give thousands of people a chance to get a taste of our delicious Pretzel Pieces on National Pretzel Day.”