An ever-changing library of ingredients is helping bakers and snack producers create the next generation of products that deliver on health, taste and labeling claims. And inclusions, fillings and toppings are just some of the vehicles they’re using to add nutritional ingredients to bars, breads, cake and more.
“Probably the most-persuasive trend influencing the food and beverage industries is clean- and clear-labeling,” says Jeannie Swedberg, director of business development, Tree Top Inc., Selah, WA. “Not only do consumers want recognizable ingredients in the products they buy, they want a short ingredient list. This goes to the desire for purity and authenticity. While this trend may have started with millennials, it’s now a trend spanning the entire consumer spectrum.”