FDA reverses stance, allows KIND to use ‘healthy’ on product labels
KIND Healthy Snacks, New York, announced on May 10 that has been notified by FDA that it can continue to use the term “healthy” on its packaging, a reversal of the position FDA took more than a year ago.
“At KIND, healthy has always been more than just a word on a label, so when we were asked to remove the term from our wrappers, it cut to the core of who we are,” says Daniel Lubetzky, founder and CEO of KIND. “While we’re pleased the FDA affirmed that KIND can put healthy back on our wrappers, just as we had it before, it doesn’t change what always has been and will remain our focus—to create delicious snacks made with wholesome ingredients.”