The Almond Board of California (ABC) recently partnered with the Sterling-Rice Group to investigate the snacking preferences and patterns in U.S. consumers today via a Snack Mapping study. The results provide some significant insight into how people prefer to snack throughout the course of their day—and depending on their various needs and moods—pointing to multiple opportunities in the snack market today.
As snack producers target specific consumer groups as ideal candidates for products during early stages of research and development, this type of information is gold. Developing snack products that your target demographic will resonate with and regularly select for repeat purchase is always the goal.