Tradition is the foundation that grounds much of the bakery industry’s continued success. We see this immutable fact across nearly every category, with leading companies selling billions of dollars of traditional baked goods that have long stood the test of time. These are core products beloved by millions of shoppers.
But innovation is the fuel of the incremental gains we see across nearly every category in bakery today. This comes via the snackification of bakery products to meet the needs of on-the-go folks from coast to coast. It comes via truly better-for-you formulations that stand up to Nutrition Facts scrutiny. And it comes from a wide range of more-nebulous better-for-you sentiments pervading the food industry today.