The bars category continues show good to strong levels of growth, with sufficiently diversified product offerings to appeal to nearly every type of shopper. Few product categories so seamlessly fit into today’s on-the-go lifestyle suited to on-demand snacking.
“The market is growing because bars fit perfectly into our lifestyle,” says Dave Caucutt, vice president of sales and technical services, Lawrence Foods Inc., Elk Grove Village, IL. “We are a mobile society eating many of our meals on the run. Millennials have propelled us all to change to become a snacking culture. And bars carry a healthy halo because they are often fortified to provide a balanced meal alternative.”