When asked to name a favorite childhood snack, most people would like probably name a favorite snack cake—Twinkies, Swiss Rolls, Devil Dogs, Snowballs or another, depending on where they lived. The taste of spongy cake and sweet, creamy filling in the middle still lingers on for some consumers. Nostalgia is a strong force.
Fortunately, many of these items, or new versions of them, are still available at retail. And judging by the number of units sold in the past year—1.7 billion—Americans are glad they are.