Dave’s Killer Bread recently conducted a survey to help the brand better understand today’s bread consumers, particularly our understanding of the benefits of consuming whole grains. The results provide some keen insight into today’s bread consumers.
Better-for-you bread brands like Dave’s Killer Bread continue to gain momentum. For the 52 weeks ending April 17, 2016, per IRI, Dave’s Killer Bread grew by up 32.43 percent in dollar sales to $94.7 million (for our complete State of the Industry analysis of the fresh breads category, see “State of the Industry 2016: Bright spots in bread point to the future”).