The appeal of snacking continues unabated. According to Jeff Manning, chief marketing officer, Cherry Marketing Institute, Dewitt, MI, consumers are snacking more than ever. He suggests that on-the-go, active consumers are drawn to “a series of bits and pieces” compared to the expense of sitting down as a family or community around a full meal. Increasingly, people seek snacks that bring a good measure of nutrition.
Snack mixes hit on every major trend in snacking today—nutritious, highly portable, quick and easy to consume and often sporting a range of on-trend flavor profiles to pique interest. Snack mixes and nuts represent a microcosm of snacking overall.