How many times do you snack on a daily basis? Are you typically grabbing for old standards like potato chips, or do you prefer apple chips? Do you gravitate toward a no-nonsense blend of mixed nuts, or do you reach for a more-indulgent trail mix that adds in candies like M&Ms? How important is the idea of “better-for-you” in your snacking routine?
Consumers address these questions daily, and their purchase habits—along with a measure of predictive analytics for the coming year—help shape the framework for this year’s “State of the Industry: Snacks” issue.