Company: Phive Bar
Date Introduced: February
Suggested Retail Price: $35.88 for case of 12
Product Snapshot: This natural snack bar brings a new gluten-free superfood that’s packed with nutrients. PHIVEbar is created by former NFL quarterback Kyle Boller and his wife, former Ms. California Carrie Prejean. Each bar is derived from an ancient recipe using the PHI ratio found within nature. With no artificial ingredients or GMOs, the product comes in three flavors: Original, Blueberry and Peanut.