Company: Frito-Lay
Website: www.fritolay.com
Date Introduced: July
Distribution: National
Suggested Retail Price: $3.29 per 7.75-oz. bag for Lay’s Wavy Greek Tzatziki, Lay’s Brazilian Picanha, and Lay’s Chinese Szechuan Chicken potato chips; $3.49 per 8-oz. bag for Lay’s Kettle Cooked Indian Tikka Masala potato chips
Product Snapshot: Lay’s debuts four global flavors. For a limited time, the “Passport to Flavor” line is celebrating popular cultures from all around the world. These new, diverse flavors include Lay’s Brazilian Picanha, Lay’s Chinese Szechuan Chicken, Lay’s Wavy Greek Tzatziki and Lay’s Kettle Cooked Indian Tikka Masala. All four international flavors are now available in retail stores nationwide.
