The Global Pulse Confederation introduced the Pulse Brand and 'Made with Pulses' seal at the IFT Annual Meeting & Food Expo. The Pulse Brand and 'Made with Pulses' seal are distinctive green and gold symbols intended to help consumers easily identify food products that contain pulse ingredients (dry peas, beans, lentils and chickpeas). The seal and Pulse Brand are available to food manufacturers, consumer packaged goods (CPG) companies and the foodservice industry to use on packages and in promotions.
Several global companies are already showing strong interest in the new 'Made with Pulses' seal and credit the halo of health, value and quality of pulses for their early adoption. Companies that have already signed on to use the Pulse Brand include Princes Food and Drink Group (Napolina and Batchelors brands), JM Grain, AGT Food and Ingredients and Floating Leaf Fine Foods.