If it seems like everywhere you turn, you are hearing more about grains—whole, ancient or sprouted—you are paying attention. You’re also witnessing a major food trend.
According to the “2016 Food & Health Survey” from the International Food Information Council Foundation, 66 percent of consumers consider the whole-grain content of food before making a purchase decision. That makes whole grains, in addition to sugar (66 percent) and calories (66 percent) the top food components consumers think about before buying food.