How can supermarkets attract the newest generation of grocery shoppers, the much-publicized millennials, and turn them into loyal customers? That’s probably the biggest strategic question facing retailers today and new research suggests that the answer may be found in the fresh departments along the store perimeter.
A nationwide survey of more than 1,800 shoppers age 20-29 by the Private Label Manufacturers Association reveals that millennials love food but want food done their way. Fresh and healthy foods are at the top of their shopping lists, while prepared and portable foods are also very popular.