BEMA to reveal marketing strategy and new look at IBIE
In early 2016, BEMA’s Board of Directors launched a new marketing initiative as an investment in the association’s members. BEMA has developed a marketing campaign directed to the industry and designed to make the case that buying from a BEMA member adds value. BEMA will launch the campaign along with a new look for the association at IBIE 2016.
As the leading association for bakery equipment, ingredient and solution providers, BEMA creates opportunities for our members to invest in and strengthen the industry. Under the banner “Value Added,” BEMA’s new ads will speak directly to bakers and describe how buying from a BEMA member builds value in the supplier/customer relationship. Because of the services BEMA provides and the connections we create, our members are able to: