When discussing the healthfulness of your company’s products, how often do you find yourself starting sentences with “Why can’t we just say?...” As a researcher, I spend much of my time analyzing the contribution of grains to the American diet, working to clarify misconceptions around the health merits of grains.
Grain foods are often blamed for the nutritional pitfalls of the company they keep—certain sandwich meats, many condiments, sugary frostings and other items the 2015 Dietary Guidelines for Americans recommend limiting. The grains industry as a whole has recently faced a wave of criticism about its products, with public perception constantly villainizing the loaf and ignoring the health benefits of grain products.