Confectionery and bakery product packages: standing out from the crowd
As the consumption of confectionery and bakery products continues to increase, so do the expectations of consumers. Not only do they want to be wowed by the taste, but they are also becoming choosier as far as the packaging is concerned. The latter has to catch the eye and provide additional functions while also responding to long-term environmental requirements. And this is forcing manufacturers of confectionary and baked goods to be more creative and efficient. The good news is that packaging producers and machinery manufacturers are able to help with material-conserving packaging solutions and more efficient production lines.