IRI launches revenue growth management suite for mid-market CPG companies
IRI, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, announced the launch of the IRI Revenue Growth Management Suite, a group of prescriptive solutions designed for mid-market clients. The offering quantifies the key drivers of sales change, prescribes corrective pricing and promotion actions, and measures their potential impact on revenue and profits.
Streamlined revenue growth management initiatives for CPG brands can bolster topline sales by 1 to 2 percent annually. For a manufacturer whose yearly revenue is $500 million, a 1 percent incremental growth in sales translates to a profit improvement of $5 to $10 million. The RGM Suite is a key component of the streamlining process; it uses the core predictive and prescriptive engine of IRI’s Revenue Growth Management Enterprise Suite. This allows mid-market clients to quickly build and enable revenue management capabilities using models from one of more than hundreds of categories linked directly to IRI Liquid Data.