IRI shows how to win CPG zero-sum game by uncovering hidden growth pockets
IRI, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, has published insights that revealed short- and long-term growth opportunities for consumer packaged goods companies by identifying and capitalizing on dynamic consumer trends, particularly those that can command a premium in a particular niche. The IRI Point of View, “Winning the CPG Zero-Sum Game by Uncovering Hidden Growth Pockets,” details three potential key strategies — “Buy, Borrow and Build” — for participation in category sub-segments of rapid growth.
“How a company decides to participate in selected growth pockets is highly dependent on overall strategy, existing core competencies, risk appetite and merger and acquisition budget,” said Jamil Satchu, partner and practice leader of Growth Consulting for IRI Strategic Analytics. “Ultimately, the level of attractiveness of a growth pocket will depend on an assessment of external variables, as well as target candidate internal assessment variables.”