It is widely understood that the idea of sustainability—being environmentally friendly and not depleting natural resources—is growing among consumers in both their attitudes and actions. Making environmentally friendly choices spans purchase decisions including personal care, household items, and foods and beverages. Reflecting this consumer commitment, companies are investing in sustainability as an integral business focus. And the food and beverage industry is one key sector where sustainability issues will have unmistakable impact.
What are the most-important sustainability-related concerns for consumers in the area of food and beverage? And which sustainable product attributes are rapidly becoming more important?