Cheez-It and Pringles named official snacks of Major League Soccer
Cheez-It and Pringles have long been essential game-time snack companions for many sports fans. That's why Cheez-It and Pringles have officially announced an exciting, multi-year partnership with Major League Soccer (MLS) to become the league's official snacks. Through the partnership, Cheez-It and Pringles will help fans get in on the MLS action like never before, bringing bold snacking experiences and flavor fun to the high-energy world of professional soccer.
The partnership is a multichannel approach with brand integration across digital, video, content, in-stadium exposure, and on-site activation at key MLS Events.