While the game of tracking consumer trends is never short on nuance, clear patterns regularly emerge to catalyze incremental growth in select snack and bakery categories. Innovation that strategically aligns with these trends provides welcome lifts to category sales, pointing a direction toward future growth and profit potential. This is often a game of inches, with niches won over time, and lines nicely diversified.
And then you have seismic paradigm shifts that rattle a category to its core.