Jeff Mains has joined the HoneyBar Products International team as CEO and shareholder. Mains brings over 30 years of international food industry experience working throughout Asia and North America with the following companies: Nestle, Kraft, United Biscuits and Baxters.
Mains will build on the success of HoneyBar Product’s all-natural snack bar business by developing new markets and channels. Mains and the team will also bring new and innovative products to the market. HoneyBar Product’s recent rebranding initiative is beginning to bear fruit as its broker and distributor network expands across North America.