Company: Whey 2 Be!


Introduced: March 2017

Distribution: National

Suggested Retail Price: $2.99

Product Snapshot: Whey 2 Be! announced the launch of Whey 2 Be! protein-packed gourmet cookies with a smooth texture and delicious taste that feature cold-processed whey protein. Each Whey 2 Be! cookie delivers 20 grams of protein, and with straight-from-the-cookie-jar flavor, offers a sweet way to boost protein intake.

Perfect for athletes, fitness enthusiasts, those with an active lifestyle, busy moms, college students and even kids’ lunch boxes, Whey 2 Be! protein cookies are available in five flavors to satisfy everyone’s taste buds– Chocolate Chip, Banana Oatmeal Chocolate Chip, Chocolate Chocolate Chip, Cran-Orange White Chocolate and Peanut Butter. Whey 2 Be! cookies are all-natural and certified Non-GMO by Greenleaf Non-GMO.   

Once more of a niche focus for athletes, the perceived health benefits of protein has broadened and today consumers across many demographic groups are looking for new, interesting and great-tasting ways to boost their protein intake. Whey 2 Be! cookies are made with cold-processed whey protein, a nutrient powerhouse which in studies has been associated with a myriad of health benefits including better mood, healthier immune system and even cancer-fighting properties. 

“Protein is a hot nutrition trend, with research pointing to its role in promoting satiety and preserving lean muscle mass,” says Peggy O’Shea Kochenbach, RDN, LDN.  “Whey protein is one of the most highly bio-available types of protein, meaning it is easily absorbed and utilized by the body.  If you’re looking to boost your protein intake, whey protein is an excellent option.”

Whey 2 Be! Protein Cookies are available in 3.25 ounce grab and go packages.  They are available online as well as at select retail locations nationwide.