ABA issues friendly challenge to industry partners
During the ABA Board of Directors Meeting at the American Bakers Association (ABA) 2017 Convention, the ABA Board approved an additional $600,000 on top of its existing investment to the Grain Foods Foundation. This funding will further support GFF’s original research initiatives and GFF’s mission to showcase the health benefits of grains and bread in the American diet.
“GFF is the vehicle to propel needed research to help tell our story,” said ABA president & CEO Robb MacKie. “As an industry, we’re constantly looking for ways to quantify the economic bang for the consumer dollar. GFF’s work that found grains provide essential nutrients and that those who consume grains have better overall diet quality, far exceeded our expectations. We look forward to supporting them as they continue their research efforts.”