Case Study: Rack supported freezer has baking business on the rise
Vieira’s Bakery required more frozen storage capacity fast before its fourth production line came online. As a major producer of European style breads, the 100,000 sq foot, Newark, NJ-based bakery had expanded to ship nationwide and to Canada, but sought to more efficiently produce and store over 150 SKUs of frozen par baked and fully baked rolls and breads.
“Because of insufficient freezer capacity, we sometimes had to switch products on the same production line a few times a day, which reduced productivity,” says Carlos Vieira, founder and President of Vieira’s Bakery. “Adding freezer capacity was essential before implementing our fourth production line and critical to our expansion efforts.”