Kellogg Company announces significant expansion of collegiate marketing platform
Three-year extension with IMG College highlighted by addition of football portfolio, 10 new school relationships
Kellogg Company has announced a three-year extension of its collegiate multimedia rights partnership with IMG and the addition of 10 schools to its growing marketing portfolio. The agreement between Kellogg Company and IMG now features social media, digital, in-store, in-game and radio assets with 25 universities for football as well as basketball utilizing the Cheez-It and Pringles brands.
"We are excited about extending our partnership with IMG to offer even more snacking enjoyment with brands like Pringles and Cheez-It," said Melissa Pawlowicz, senior director, promotions. "We have been pleased with our involvement in sporting events, such as basketball and football, and are happy to make even more of an impact with sport fans."