Consumer study finds 58% of brand lovers admit to hoarding their favorite brands
New research reveals fifty-eight percent of brand lovers admit to hoarding their all-time favorite food product on hand. The study conducted by research experts at Foodmix Marketing Communications sought to uncover the new and enlarged role of brand love in the food world.
The research highlights the new strategies needed to create powerful brand stories and turn customers into advocates. Findings prove that three-fourths of brand lovers would go out of their way to get a loved product, as well as pay more money for a loved brand. Brand lovers are more willing to try brand extensions, and less likely to switch to competitive brands. In regards to negative news about a brand, brand lovers are more likely to be skeptical about what they hear versus brand likers who are more likely to take the news at face value.