Consumer engagement in sustainability continues to increase. To that end, many consumers not only look to corporations for leadership in this area, but are also drawn to companies specifically because of their sustainability efforts. In recent years, food and beverage companies have made significant investments in corporate social responsibility (CSR) initiatives and communications.
Many consumers believe that what companies stand for and how they act is often as important as what they sell. Therefore, sustainability efforts are an important part of CSR, along with social and societal initiatives.