Is it too late to jump on the snack- and protein-bar bandwagon? Maybe not. Though to say the snack- and energy-bar market is overwhelmingly crowded doesn’t even begin to describe the current climate of the landscape.
Our company dove into the snack- and power-bar arena a few years ago as a result of two different acquisitions. The first gave us the ability to puff and toast rice and grains. The second was an outlet for those products: a small, family-owned, cold-press bar company in Minnesota.