It’s rare for a food product to check so many boxes in the minds of consumers that it becomes, essentially, universally beloved. But such is the case for snack and nutritional bars.
Practically across the board, sales were up in the bar category during the 52 weeks ending February 19, 2017, according to data from IRI, Chicago. Dollar sales of snack and granola bars overall grew 2.08 percent to reach $6.0 billion for the year, with varying degrees of growth in all subcategories: