Historically, large, national food companies have reigned supreme on supermarket shelves. However, smaller companies have shown an ability to grow category share. Between 2011 and 2015, it was reported that $18 billion of U.S. sales shifted from large packaged goods companies to smaller businesses, many of which tout healthy or organic attributes, according to the Boston Consulting Group.
In order to learn more about how smaller businesses are capitalizing on their ability to find and develop niches in today’s snack and bakery market, we reached out to Todd Southerland, senior vice president and food & agribusiness industry manager at SunTrust Bank.