KIND Snacks asks fans to choose its next bar flavor in nationwide "Raise the Bar" contest
For the first time ever, KIND Snacks will empower its fans to choose its next bar flavor in a nationwide “Raise the Bar” contest, aided by celebrity chef Daphne Oz. From May 9 to May 31, KIND fans can vote for one of four new potential flavors: Sangria, Sesame Seaweed Wasabi, Pistachio Cardamom Fig and Sweet Pretzel Crunch. KIND will make a limited batch of the winning flavor to ship out to voters this summer.
The impetus of this contest stems around the fact that consumers taste buds never seem to be satisfied. Flavor mash-ups continue to pop-up, whether it’s the sushi burrito, cronut, or most recently, the Unicorn frappe.