OREO Wonder Vault releases new Firework OREO cookies, hosts fan contest
For the first time ever, fans can share their Wonder Vault creation ideas
OREO recently introduced Firework OREO Cookies, the newest limited edition flavor from the OREO Wonder Vault, featuring popping candy creme. With this unique OREO cookie flavor launch, the brand also invites fans further into the OREO Wonder Vault by kicking-off the #MyOreoCreation #Contest, a search for future OREO creations. For the first-time ever, fans will submit their ideas for what the OREO Wonder Vault should create and release next for the chance to win a cash reward valued at $500,000, as well as unprecedented fan access to top-secret OREO creations.
The #MyOreoCreation #Contest leverages the equity the OREO Wonder Vault has built around innovation and, especially, deliciously unexpected flavors. Because whether it’s turning OREO cookies into Chocolate Candy Bars or capturing the flavor of a favorite treat in an OREO cookie, the OREO Wonder Vault is constantly dreaming up ways to surprise and delight fans. And now, fans can join in.