On a recent supermarket trip in my suburban Chicago neighborhood, I grabbed a loaf of Butternut bread (a classic Chicago brand dating back to 1893—and one that my kids love) and noticed a QR code on the bag next to the message of, “Be Informed: Go to WhyEatBread.com.” The code takes you to a page run by Lewis Bakeries that puts forth exactly the type of clearly communicated information people need to hear about bread.
On the landing page, under a heading of “An Important Role,” WhyEatBread.com notes: “Why Eat Bread? Grain foods, like bread, play an important role in your diet by providing many nutrients, such as dietary fiber, vitamins and minerals. The USDA Dietary Guidelines recommends you eat six servings of grain foods each day, with half being from whole-grain sources. To get the most nutrients and benefits, you should include both whole grains and enriched grains as part of your balanced diet.” Visitors to site can then click through to a wide range of science-based information.