Bell Flavors and Fragrances sensory program partners with local university
Bell Flavors and Fragrances has announced the partnership of Bell’s Sensory program with a local university to expand Bell’s consumer research with Generation Z and young millennial demographics.
Bell’s Sensory program integrates the sensory experience with consumer needs to guide and validate creative development in innovation platforms. To accomplish this, Bell Sensory has 3 types of panels: a consumer panel who indicates their preferences and overall liking; a discrimination panel who determines if samples are same/different; and a trained panel who rates flavor/fragrance intensity. Bell’s Sensory panels are comprised of internal employees that are placed in appropriate panel(s) based on taste/smell acuity as well as their ability to describe and articulate the flavor/fragrance sensory experience.