In a report released last year, market research firm Euromonitor International examined the meal replacement segment, including snack and nutritional bars. What they found was that the space is in a state of transformation. Once focused almost exclusively on weight-loss products, today’s market is shifting to include products that optimize consumer nutritional needs and help them achieve their health goals.
Why? Consumers are bombarded with different diet fads and, frankly, they’re sick of it. Today’s shoppers want something a bit more holistic: a fresher and healthier meal replacement or snack that is based on whole food nutrition and natural ingredients.