If there’s one place consumers are willing to indulge in something decadent, it might be at their favorite restaurant. And when it comes to the end of the meal and the prized desserts that await, research from Datassential, Chicago, shows that consumers are still choosing sweets.
Datassential reports that nine out of 10 restaurants in America serve dessert, with the top five menu items being cake, ice cream, cheesecake, cookies and pies (in that order). And while most demographics are either eating the same amount or decreasing their consumption of desserts, millennials are more likely to say they’re increasing their consumption.