Mrs. Freshley's partners with Final Fantasy XIV: Stormblood
When FINAL FANTASY XIV: Stormblood is released this week, fans of the critically acclaimed online game will have the opportunity to experience its virtual world in a new way. Through a partnership with national snack brand Mrs. Freshley’s, players can use FINAL FANTASY XIV: Stormblood imagery printed on Mrs. Freshley’s packages to unlock exclusive game play power and participate in an epic, year-long sweepstakes that runs from June 15, 2017 through May 15, 2018.
During this period, packages of Mrs. Freshley’s single-serve Chocolate Cupcakes, Grand Iced Honey Buns, and Original Jumbo Honey Buns will feature FINAL FANTASY XIV: Stormblood graphics with unique markers that activate an interactive, augmented reality display using the Blippar smartphone application. After purchasing a specially marked Mrs. Freshley’s snack and downloading the Blippar app, fans can scan or “blip” the package imagery to register and unlock an exclusive FINAL FANTASY game code. This code generates a virtual quintet of power-packed honey buns that can be used in play. Users can scan up to 3 packages a day, with a total of 10 redemptions over the course of the promotion.