Three new staff positions were recently added at BEMA to expand the association’s capabilities and help drive strategic initiatives forward. Bringing on two new team members and promoting one from within, equips the staff with the desired combination of subject matter expertise and baking industry experience.
Communication specialist, Laura Sanderson, will manage and facilitate external communications with membership and industry communities. She will also manage BEMA’s membership database, online registration and website. Overall, she will promote the “Value Added” brand and control the dissemination of information on the association’s behalf. Laura earned her Bachelor’s Degree in Speech Communications from Southern Illinois University Edwardsville, and her Master’s Degree in Integrated Marketing from Kansas University. Her professional experiences include work with Radio Disney and Nebraska Furniture Mart, as well as several impressive freelance projects.