The versatile puffed and extruded snack segment is answering the call of consumers who want to try different flavor profiles and combinations. On the traditional side, products such as Cheetos continue to prosper in the marketplace. In fact, total annual sales for cheese snacks just reached $2.1 billion. Through a balance of tradition and forward-thinking innovation, this segment represents the best of both worlds.
The market shows a trend toward healthy, organic and gluten-free puffed and extruded snacks. Better-for-you options, such as puffed/popped ancient grains, are building steam. Other key trends involve inclusion of higher protein and fiber levels, snacks featuring pulse ingredients, and unique textures that give the consumer a better eating experience.