Manufacturers of tortilla and tostada chips continue to expand the boundaries of their offerings, in terms of both more imaginative flavors and attempts to address consumer concerns about the healthfulness of a category traditionally known for corn, salt and carbs.
Sales in the category maintain steady growth still dominated by traditional brands that date back decades, although the fastest growth comes from two camps: brands touting their “better for you” attributes and those with an unbridled passion for bold flavor.