Over four centuries ago, the brilliant Italian astronomer, physicist, engineer, philosopher and mathematician Galileo Galilei insightfully proposed that “passion is the genesis of genius.” Passion tied to a good idea motivates action. And good ideas like to grow.
For Joel Warady, interim general manager, chief sales and marketing officer, Enjoy Life Foods, Chicago, this idea was to bring truly enjoyable food to consumers living with food allergies and intolerances. The bakery sought to help this ever-increasing population “Eat freely,” as the company motto offers.