As snack and bakery categories shift and draw inspiration from one another, producers are finding opportunities to adjust the ingredient makeup in traditional products to create new snacking opportunities. Truly better-for-you cookies is one such segment that has surfaced with much potential for adding incremental category sales.
In order to learn more about this emerging trend, we reached out to Janet Carver, senior manager, Culinology group and food pilot plant, Ingredion Incorporated, Bridgewater, NJ.