Flowers Foods, producer of Nature's Own, Wonder, Tastykake, Dave's Killer Bread, and other bakery foods, has announced the appointment of Debo Mukherjee to the newly created role of chief marketing officer, effective October 2, 2017. Mukherjee will lead Flowers' marketing and branding initiatives and play a key role in product innovation, reflecting the company's increased brand and consumer focus.
"In this new role for Flowers, Debo will help lead efforts to align our brands with today's consumer preferences, increase differentiation and help drive product innovation. He brings an impressive track record of not only building brands but building marketing capabilities and driving consumer insights. We're pleased to have him join the Flowers team," said Allen Shiver, Flowers Foods president and chief executive officer.