Lay’s Crispy Taco wins 2017 “Do Us a Flavor” contest
This summer, three new flavor-packed dishes were transformed into Lay’s newest potato chips, with all vying for a chance to be the next Lay’s “Do Us a Flavor” contest champion. America stepped up to the challenge by trying all three flavors and voting. Lay’s—one of the marquee brands from PepsiCo’s Frito-Lay division—is pleased to name Lay’s Crispy Taco this year’s “Do Us a Flavor” winner. Ellen Sarem, who submitted the idea and inspiration behind this year’s winning flavor, will take home $1 million as part of her victory.
Sarem, a San Antonio, TX native, drew inspiration for the Crispy Taco potato chip from her years of working hard to perfect her taco recipe for her now-fiancé. Her first attempt at making the dish was less than perfect, but her now-successful flavorful technique includes fresh ingredients like lettuce, tomato and cheese and it has proven to be quite the crowd-pleaser.