IRI, a global leader in innovative solutions and services for consumer, retail and media companies, and Ahold Delhaize Licensing, SARL, a proud company of Ahold Delhaize, have announced they have entered into a long-term agreement for IRI to serve as the primary partner and analytics platform of record for the Brands of Ahold USA and Delhaize America. Together, the Brands of Ahold USA and Delhaize America represent the largest grocery retailer group on the U.S. East Coast, including the Stop & Shop, Food Lion, Giant Foods, GIANT/MARTIN’S and Hannaford brands.
Leveraging its leading technology platform, IRI Liquid Data, IRI will provide integrated point-of-sale (POS), frequent shopper program (FSP) and supply chain data for Delhaize America and POS and supply chain data for Ahold USA. In addition, the Brands of Ahold USA and Delhaize America and their suppliers will benefit from: